Luxe Properties — Digital Marketing Transformation
Client: Luxe Properties London
280%
Increase in organic search traffic
£35
Cost per lead (down from £120)
Page 1
Rankings for 15 target keywords
3.2x
Return on ad spend (ROAS)
The Project
Luxe Properties, a premium London estate agency, was struggling with online visibility despite listing high-value properties. Their website ranked on page 5+ for key search terms and their Google Ads campaigns had a poor ROI with a cost-per-lead of £120.
What We Were Up Against
Competing against established agencies dominating search results, a technically poor website with slow load times hurting SEO, no content strategy or blog presence, and inefficient PPC campaigns burning budget with low-quality leads.
How We Solved It
We implemented a comprehensive digital marketing strategy: Technical SEO audit and fix (improved Core Web Vitals), content strategy with 3 weekly blog posts targeting long-tail property keywords, Google Ads restructuring with negative keyword cleanup and audience targeting, social media presence on Instagram and LinkedIn with property showcase content, and conversion rate optimisation of the property enquiry forms.
Technologies Used
How We Delivered
SEO & Technical Audit
Identified 85 technical SEO issues, fixed site speed (improved from 35 to 92 on PageSpeed Insights), and optimised metadata for all 200+ property listings.
Content Strategy
Developed a keyword-targeted content calendar, produced 50+ blog posts in 6 months covering London property market trends, and built 30+ quality backlinks.
PPC Optimisation
Restructured Google Ads campaigns into tightly themed ad groups, added 500+ negative keywords, and implemented conversion tracking with custom attribution.
Ongoing Reporting
Set up automated monthly reporting dashboards, conducted bi-weekly strategy calls, and continuously A/B tested ad copy and landing pages.
“We went from being invisible online to generating consistent high-quality leads every week. The SEO results alone have transformed our business. SKN IT truly understands digital marketing for property.”
Victoria Chen
Managing Director, Luxe Properties London
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